Intuit Invests in Forage to Expand EBT and SNAP Payment Options
Intuit has announced an investment in Forage, a payment infrastructure company enabling EBT and SNAP acceptance online. Here is what we know so far.
QuickBooks parent company Intuit has publicly announced an investment in Forage, a fintech startup focused on payment infrastructure for government assistance programs. The move signals Intuit’s continued interest in expanding how small businesses accept payments from customers using Electronic Benefit Transfer (EBT) and Supplemental Nutrition Assistance Program (SNAP) benefits.
What Forage Does
Forage builds API-based payment technology that helps merchants process EBT and SNAP transactions through online storefronts. Historically, accepting these benefits has required specialized point-of-sale hardware and has been difficult to integrate into e-commerce platforms. Forage’s infrastructure is designed to bridge that gap, allowing grocers and other eligible retailers to accept government benefit payments digitally.
Why Intuit Is Involved
Intuit’s investment arm has been actively backing companies that broaden the payment and commerce capabilities available to small businesses. For QuickBooks users — particularly those in grocery, food retail, and eligible merchandise — the ability to accept EBT and SNAP online represents a growing sales channel. As more states expand online purchasing programs for SNAP recipients, demand from merchants to accept these payments has increased.
What This Means for QuickBooks Merchants
At this stage, Intuit has announced the investment itself but has not detailed specific product integrations or timelines. For QuickBooks and QuickBooks Online users, the practical takeaway is that easier EBT and SNAP acceptance may eventually become part of the broader Intuit commerce ecosystem. Merchants who currently rely on separate systems to process government benefit transactions could see streamlined options in the future.
What to Watch For
The key detail to monitor is whether Intuit integrates Forage’s technology directly into QuickBooks payments or its commerce partner ecosystem. Until specific integration plans are announced, merchants needing online EBT and SNAP acceptance should continue evaluating Forage or similar providers as standalone solutions while keeping an eye on future QuickBooks payment feature updates.