QuickBooks Overhauls ProAdvisor Program Tiers and Points Structure
Intuit raises tier thresholds across the board, adds new point-earning activities, and expands premium support eligibility to Gold-level ProAdvisors and above.
QuickBooks has restructured its ProAdvisor Program, significantly raising the points required to reach each tier while introducing new earning opportunities and expanding benefit eligibility.
Higher thresholds across all four tiers
The most consequential change affects every ProAdvisor who tracks their tier standing. The points needed to reach and maintain each level have increased substantially. Silver, the entry tier, previously required 0 to 199 points; it now spans 0 to 499 points. Gold moved from a 200-to-799 range to 500 to 2,399. Platinum shifted from 800 to 1,599 up to a much broader 2,400 to 6,999. And Elite, the top tier, previously started at 1,600 points — it now requires 7,000 or more.
That means a ProAdvisor who sat comfortably at Gold under the old structure may find themselves back at Silver until they accumulate additional points under the new system. The jump is especially steep for Platinum and Elite, where the thresholds roughly tripled.
New point-earning activities
To offset the higher thresholds, QuickBooks added new ways to accumulate points. Accountants can now earn 75 points for each client Payments subscription they set up, and 25 points for each Ledger subscription. These are entirely new categories, giving ProAdvisors a path to rack up points through client service work they may already be doing.
Adjusted certification values
The points awarded for completing Payroll Certification have doubled. What was previously worth 100 points now earns 200 points, making it one of the most valuable single activities in the program. This change reflects an apparent push to incentivize deeper payroll expertise among ProAdvisors.
Premium support expands to Gold
One of the more tangible benefit changes: 24/7 Premium Support, once reserved for Platinum and Elite members, is now available to Gold-tier ProAdvisors and above. For accountants who regularly need after-hours help with client files, this removes a meaningful barrier that previously existed between Gold and Platinum.
Profile publishing now requires Gold
ProAdvisors who want to publish a public ProAdvisor Profile — the listing that helps small business owners find and connect with accounting professionals — must now hold Gold tier or higher. Under the prior structure, this requirement was less restrictive. Accountants at the Silver level will need to earn at least 500 points before their profile goes live.
Additional changes
The refresh also includes a revised badge strategy, new promotions and special benefits, expanded training resources available to all accountants regardless of tier, and an app recommendations feature. The program itself is more than 25 years old, originally launched to connect small business owners with qualified QuickBooks professionals and to equip those professionals with tools to better serve their clients.
What this means in practice
The net effect is a program that demands more engagement to reach the upper tiers but offers more avenues to get there. Accountants who actively add client subscriptions and pursue certifications — particularly payroll — will find the new point activities help close the gap created by the higher thresholds. Those who relied on minimal activity to maintain their previous tier may need to adjust their approach.
For ProAdvisors navigating these changes, tracking subscription-based point earnings and planning certification activity around the updated values will be key to reaching target tiers efficiently. The expanded premium support access at Gold and the new subscription point categories are the changes most likely to affect day-to-day practice operations.