Mailchimp's regular email carries a 'standard' name in French
French-locale users struggle to find Mailchimp's regular email flow; the closed thread's vendor walkthrough maps the checklist and the tracking toggles.
From the French-language corners of the QuickBooks help community, a recurring question: how do you send one email to many subscribers at once? The thread that raised it was closed by a pinned vendor walkthrough rather than a reply from another user. We walked the workflow end to end, and the steps are short and orderly. The real obstacle is the feature’s name.
Is a standard email the same as a regular email?
Yes, and the mismatch explains most of the confusion. In English, Mailchimp calls this kind of campaign a regular email. The French interface calls it an e-mail standard, and the dropdown you must choose from is labeled Normal. Three labels, one feature. Subscribers never see any of them; the labels only describe how the campaign is built and sent.
Intuit owns both QuickBooks and Mailchimp, which is why the question surfaces here at all. The definition that matters is short: a regular, or standard, email goes to multiple subscribed contacts simultaneously.
The workflow’s starting point
From the Mailchimp home page, click Create, open the Email dropdown, and select Normal. Before anything else, one optional field appears: an internal name for the campaign. Subscribers never see it. The walkthrough recommends filling it in anyway, especially if you plan to run campaigns through the Marketing API. Click Start, and a template picker pops up with ready-made designs. Dismiss it with the X icon if you want the checklist immediately. Builders on phones get their own creation flows on iOS and Android.
The picker is worth a look later. Templates there give a campaign a designed look without starting from a blank canvas.
The checklist and its four required tasks
Mailchimp organizes the work as a checklist of four mandatory sections, and you can tackle them in any order. The To section holds your recipients. The From section holds the sender name and the sending address subscribers will see. The Subject section takes the subject line and optional preview text, the short fragment shown beside the subject in most inboxes. The Content section is where the message itself is assembled, helped along by design templates and an AI writing tool. A checkmark appears beside each section as its requirements are met.
Not everything on that page is mandatory. You can share the finished campaign by link, attach a social post, and review settings and tracking options on the same screen. Those extras sit beside the checklist, and the tracking ones deserve a closer look.
Recipient targeting and personalization
Inside the To section, an Audience dropdown selects the list you are mailing. The Send To control then defaults to every subscribed contact on that list. Narrower sends are possible. You can pull an existing tag or segment into the selection instead of taking the whole audience. A separate checkbox personalizes the Send To line, so each recipient sees their own name where the audience label would otherwise appear. Personalization does not live in the content editor; it lives on the recipient side, and it is easy to miss.
The tracking toggles, named plainly
Tracking settings deserve names, not gestures. Campaign settings include open tracking, which records when a message gets viewed. Click tracking records engagement on the links inside the email. E-commerce link tracking attributes orders from a connected store to the campaign that prompted them.
That last one matters to readers who keep books on marketing performance, because it attaches revenue figures to the send itself. All three are optional, and all three sit in the settings review rather than in the checklist. Open and click data lands in the campaign report after the send, which is where the toggles pay off.
The final review before sending
The four checkmarks confirm that each section is complete. They do not confirm that the sections agree with each other. The walkthrough’s closing advice is to review everything together before sending: sender against subject, subject against preview text, content against the audience you chose. The internal campaign name stays private either way, filled in or not. A send to the wrong segment still records its opens, but it reached the wrong people.